40 Types of SEO You Should Know to Dominate Online Search in 2025
When most people hear the term SEO, they immediately think of keywords and search engines. But SEO (Search Engine Optimization) is far more diverse and powerful than just keyword placement. In fact, there are more than 40 different types of SEO strategies that businesses, content creators, and marketers can use to improve visibility and drive organic traffic.
Let’s break down these 40 types of SEO, categorized by their primary functions.
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1. Pillars of SEO
These are the foundational SEO categories that every campaign should include:
On-Page SEO: Optimization done directly on the website—titles, content, images, and internal linking.
Off-Page SEO: Involves external factors such as backlinks, brand mentions, and social signals.
Technical SEO: Focuses on site speed, mobile-friendliness, crawlability, and structured data.
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2. SEO Based on Search Type
This classification is based on how users search online:
Mobile SEO: Optimizing for mobile users and mobile-first indexing.
Voice SEO: Focused on queries made through virtual assistants like Siri or Alexa.
Video SEO: Enhancing the visibility of video content on platforms like YouTube or Google.
Image SEO: Optimization of visual content with ALT tags, file names, and compression.
Content SEO: The strategic creation and structuring of valuable content to target keywords.
News SEO: Tailored for news publishers who want to appear in Google News and Top Stories.
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3. SEO by Business Type
Different businesses require different SEO approaches:
White Hat SEO: Ethical and sustainable SEO practices following search engine guidelines.
Black Hat SEO: Risky tactics that violate guidelines but may produce short-term gains.
Gray Hat SEO: Tactics that lie between white and black hat methods.
Parasite SEO: Leveraging high-authority platforms to rank content quickly.
Brand SEO: Building authority and trust around a brand name or identity.
Accessibility SEO: Making websites accessible to all users, including those with disabilities.
Programmatic SEO: Using automation to create landing pages for thousands of keywords.
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4. SEO Tactics Based on Business Goals
Some SEO types cater to specific business structures and objectives:
Local SEO: Helps local businesses appear in map results and local searches.
International SEO: Targets global audiences in multiple regions.
Multilingual SEO: Focuses on optimizing content in different languages.
Enterprise SEO: Tailored for large organizations with thousands of web pages.
Ecommerce SEO: Helps online stores optimize product pages and category structures.
Affiliate SEO: Supports affiliate marketers in ranking high for product review and comparison keywords.
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5. Platform-Specific SEO
These types of SEO strategies are tailored for specific platforms:
Google Discover SEO
Google SGE (Search Generative Experience) SEO
Amazon SEO
Etsy SEO
eBay SEO
Shopify SEO
App Store SEO
Podcast SEO
Reddit SEO
YouTube SEO
TikTok SEO
LinkedIn SEO
Pinterest SEO
Google Maps SEO
TripAdvisor SEO
Each platform has its own algorithm and ranking factors. For instance, Amazon SEO focuses on conversion and relevance, while YouTube SEO emphasizes watch time and video engagement.
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Why Knowing All 40 Types of SEO Matters
In today’s digital world, a one-size-fits-all SEO approach no longer works. Understanding the variety of SEO types allows you to tailor your strategy based on your audience, business model, and industry.
For example:
If you own a local bakery, Local SEO and Google Maps SEO are essential.
If you run an ecommerce site, focus on Ecommerce SEO, Product SEO, and Technical SEO.
If you're a content creator or affiliate marketer, explore Video SEO, Affiliate SEO, and Content SEO.
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